Service Corporation International (SCI) Corporate - Marketing Specialist in Houston, Texas

Overview & Responsibilities

GENERAL ACCOUNTABILITIES

Promotes and upholds brand strategy and messaging. This position is responsible for concepting, managing and delivering creative marketing projects for integrated marketing campaigns, field requests, and corporate and sales projects in an accurate and timely manner.

SPECIFIC RESPONSIBILITIES

Creative Project Management

  • Working within existing brand strategy and guidelines for Dignity Memorial, Rose Hills and other SCI brands, determines and provides creative direction for local consumer-facing print, broadcast, outdoor, display and collateral projects.

  • Writes copy and establishes specific messaging for field and corporate spot projects, keeping within current brand strategy and guidelines for Dignity Memorial, Rose Hills and other SCI brands.

  • Works closely with field management team to assess individual market needs and provide effective consumer-facing solutions.

  • Customizes existing agency-created templates to meet specific location needs.

  • Manages creative projects from concept to fruition.

  • Reviews and proofreads creative projects.

  • Assists in developing new materials that can be used companywide.

  • Assists with brand marketing content for company intranet site.

  • Understands and incorporates relevant consumer-research findings into marketing projects, where applicable.

  • Collaborates with other departments as needed to determine common goals to create work in line with company vision, standards and brands.

  • Assists Director of Brand Marketing and CRM, Senior Manager of Creative & Brand Marketing and Manager of Brand Marketing with creative projects as needed.

Brand Management and Quality Control

  • Ensures that messaging and strategy of individual projects are consistent with overall brand message and strategic positioning and that all projects adhere to company rules and standards.

  • Works closely with internal and external design teams to ensure layouts are on target with regard to graphic brand guidelines for Dignity Memorial, Rose Hills and other SCI brands.

  • Works closely with Brand Marketing Manager and Trafficking to uphold comprehensive project management system to ensure that timelines and schedules and accuracy checkpoints are followed.

  • Stays abreast of all federal registration specifics as they pertain to brands, design marks, word marks and taglines.

  • Stays informed of all state-specific legal requirements and disclosures for marketing materials.

  • Assists in cataloging and maintaining comprehensive filing system for creative artwork, photography, logos and other creative assets.

  • Proofreads and fact-checks all work as necessary to ensure accuracy and legal compliance.

Core / Critical Competencies

Demonstrates a Commitment to Services Excellence, Trustworthiness and Integrity

  • Acts within and upholds the SCI Code of Conduct and Dignity Promise Standards and demonstrates corporate values

  • Is trusted by others; keeps commitments to others

Promote Innovation

  • Comes up with new ways to look at problems and processes in their work

  • Able to initiate and present new marketing programs and creative ideas to help the department and SCI field locations

Achieve Results

  • Works productively with minimal supervision; achieves work objectives in a timely manner

  • Works to resolve routine problems promptly and effectively

Display Adaptability

  • Is open to new and different ways to accomplish work

  • Responds positively and productively to new initiatives or changes in priorities

Communicate Effectively

  • Conveys facts and information clearly in written and spoken communications

  • Shares viewpoints and information openly and listens attentively to others’ ideas and suggestions

  • Communicates in a timely and effective manner with manager

Collaborate with Others

  • Proactively contributes to group objectives; volunteers to help others as needed

  • Welcomes ideas and input from others

Build Productive Relationships (Internal / External)

  • Relates to others in open and helpful manner; consistently treat others with respect

  • Maintains composure in challenging situations

Requirements & Qualifications

Education:

  • Bachelor degree in marketing or a related field.

Experience:

  • A minimum of two years of experience in an agency or in-house marketing department, effectively developing, writing and coordinating campaigns and collateral projects.

Knowledge, Skills & Abilities:

  • Knowledge of brand significance and brand management

  • Copywriting and copyediting experience

  • Proficiency in Microsoft Office programs and knowledge of graphic design software

  • Excellent communication skills and ability to collaborate creatively with internal associates

  • Experience in working with graphic designers, agencies and outside vendor.

  • Ability to manage multiple projects

  • High attention to detail and accuracy

  • Excellent proofreading abilities

SCI Overview

Who we are. What we do.

We’re more than North America’s largest provider of funeral, cremation and cemetery services. We are mothers, fathers, sisters, brothers, sons and daughters who are devoted to the communities where we live and work. We are more than 20,000 dedicated individuals who provide caring assistance to families in need, honor veterans and public servants and deliver lifesaving programs to help keep children and seniors safe.

We operate under the umbrella of the Dignity Memorial network of 1,800 funeral homes and cemeteries. Dignity Memorial providers care for more than 300,000 families each year and understand the importance of thoughtful, personalized arrangements. We believe creating meaningful ways to pay tribute to a loved one begins with compassion and is shaped by the understanding that each life is truly unique. For us, there is no greater responsibility than honoring and preserving the story of one’s life.

Benefits Options:

  • Health benefits (medical, dental, vision, life)

  • 401K Retirement Savings Plan with company match

  • Vacation and sick time

  • Tuition reimbursement

  • Funeral discounts, and more

SCI offers advanced on-line training resources, career advancement opportunities in the largest organization in the industry, attractive benefits, and a wonderful community to serve with plenty of culture and personality. For additional information regarding our company, please visit our corporate site at.

As used herein, “SCI” refers to Service Corporation International and its affiliated companies.

Equal Opportunity Employer, M/F/D/V

Associate Requisition ID Req.57033

# of Openings 1

Category (Portal Searching) Marketing and Advertising

Type Full-Time