Service Corporation International (SCI) Corporate - Marketing Specialist in Houston, Texas
Overview & Responsibilities
Promotes and upholds brand strategy and messaging. This position is responsible for concepting, managing and delivering creative marketing projects for integrated marketing campaigns, field requests, and corporate and sales projects in an accurate and timely manner.
Creative Project Management
Working within existing brand strategy and guidelines for Dignity Memorial, Rose Hills and other SCI brands, determines and provides creative direction for local consumer-facing print, broadcast, outdoor, display and collateral projects.
Writes copy and establishes specific messaging for field and corporate spot projects, keeping within current brand strategy and guidelines for Dignity Memorial, Rose Hills and other SCI brands.
Works closely with field management team to assess individual market needs and provide effective consumer-facing solutions.
Customizes existing agency-created templates to meet specific location needs.
Manages creative projects from concept to fruition.
Reviews and proofreads creative projects.
Assists in developing new materials that can be used companywide.
Assists with brand marketing content for company intranet site.
Understands and incorporates relevant consumer-research findings into marketing projects, where applicable.
Collaborates with other departments as needed to determine common goals to create work in line with company vision, standards and brands.
Assists Director of Brand Marketing and CRM, Senior Manager of Creative & Brand Marketing and Manager of Brand Marketing with creative projects as needed.
Brand Management and Quality Control
Ensures that messaging and strategy of individual projects are consistent with overall brand message and strategic positioning and that all projects adhere to company rules and standards.
Works closely with internal and external design teams to ensure layouts are on target with regard to graphic brand guidelines for Dignity Memorial, Rose Hills and other SCI brands.
Works closely with Brand Marketing Manager and Trafficking to uphold comprehensive project management system to ensure that timelines and schedules and accuracy checkpoints are followed.
Stays abreast of all federal registration specifics as they pertain to brands, design marks, word marks and taglines.
Stays informed of all state-specific legal requirements and disclosures for marketing materials.
Assists in cataloging and maintaining comprehensive filing system for creative artwork, photography, logos and other creative assets.
Proofreads and fact-checks all work as necessary to ensure accuracy and legal compliance.
Core / Critical Competencies
Demonstrates a Commitment to Services Excellence, Trustworthiness and Integrity
Acts within and upholds the SCI Code of Conduct and Dignity Promise Standards and demonstrates corporate values
Is trusted by others; keeps commitments to others
Comes up with new ways to look at problems and processes in their work
Able to initiate and present new marketing programs and creative ideas to help the department and SCI field locations
Works productively with minimal supervision; achieves work objectives in a timely manner
Works to resolve routine problems promptly and effectively
Is open to new and different ways to accomplish work
Responds positively and productively to new initiatives or changes in priorities
Conveys facts and information clearly in written and spoken communications
Shares viewpoints and information openly and listens attentively to others’ ideas and suggestions
Communicates in a timely and effective manner with manager
Collaborate with Others
Proactively contributes to group objectives; volunteers to help others as needed
Welcomes ideas and input from others
Build Productive Relationships (Internal / External)
Relates to others in open and helpful manner; consistently treat others with respect
Maintains composure in challenging situations
Requirements & Qualifications
- Bachelor degree in marketing or a related field.
- A minimum of two years of experience in an agency or in-house marketing department, effectively developing, writing and coordinating campaigns and collateral projects.
Knowledge, Skills & Abilities:
Knowledge of brand significance and brand management
Copywriting and copyediting experience
Proficiency in Microsoft Office programs and knowledge of graphic design software
Excellent communication skills and ability to collaborate creatively with internal associates
Experience in working with graphic designers, agencies and outside vendor.
Ability to manage multiple projects
High attention to detail and accuracy
Excellent proofreading abilities
Who we are. What we do.
We’re more than North America’s largest provider of funeral, cremation and cemetery services. We are mothers, fathers, sisters, brothers, sons and daughters who are devoted to the communities where we live and work. We are more than 20,000 dedicated individuals who provide caring assistance to families in need, honor veterans and public servants and deliver lifesaving programs to help keep children and seniors safe.
We operate under the umbrella of the Dignity Memorial network of 1,800 funeral homes and cemeteries. Dignity Memorial providers care for more than 300,000 families each year and understand the importance of thoughtful, personalized arrangements. We believe creating meaningful ways to pay tribute to a loved one begins with compassion and is shaped by the understanding that each life is truly unique. For us, there is no greater responsibility than honoring and preserving the story of one’s life.
Health benefits (medical, dental, vision, life)
401K Retirement Savings Plan with company match
Vacation and sick time
Funeral discounts, and more
SCI offers advanced on-line training resources, career advancement opportunities in the largest organization in the industry, attractive benefits, and a wonderful community to serve with plenty of culture and personality. For additional information regarding our company, please visit our corporate site at.
As used herein, “SCI” refers to Service Corporation International and its affiliated companies.
Equal Opportunity Employer, M/F/D/V
Associate Requisition ID Req.57033
# of Openings 1
Category (Portal Searching) Marketing and Advertising